Edit: projects/easier-agency-directory/marketing.md

Note Content (Markdown)

![](https://lh4.googleusercontent.com/KkWHyeo8RKbT7r2b46YguLqbLWGCfxyTF_BILcMcR0WDDEwTCU9qDDP9ACe7bbirsr8VHaErc643o8GIJuQ4qLpf2uSP4_ptjTo_icLKTdyZObg1mobRmUkO6o6tgNz2cF7dpzBHAnGZEM4t6wXRTA)
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This section lists some traffic sources and marketing activities we will use to win clients, any time we have employee capacity to fill.

As monthly recurring revenue (MRR) increases, we will develop and add more advanced strategies.
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**Back to: [SOP Wiki 🟡](https://app.notion.com/p/6cc8c2c653b742c2a078b1d8577ef191)** {color="gray_bg"}
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 **HERE:** [MARKETING 🟠](https://app.notion.com/p/436ce386504449a9bef8f26d19caa410) {color="blue"}
 **Next:** [RELATIONSHIPS 🟡](https://app.notion.com/p/5b67f40e4cf94d5d838db7a8eb5c22a4/) ** {color="yellow_bg"}
 **Next:** [OPERATIONS 🟡](https://app.notion.com/p/5f901077de2d44ec8576f9fe8d5f2ceb/) ** {color="purple_bg"}
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 **Previous:** [MARKETING 🟠](https://app.notion.com/p/436ce386504449a9bef8f26d19caa410/) ** {color="blue_bg"}
 **Next:** [SALES 🟡](https://app.notion.com/p/430af503c9c74e8b8caaace1e31c958b/) ** {color="green_bg"}
 **Next:** [FULFILMENT 🟡](https://app.notion.com/p/651648f9f4df4602a05cbec5264d059c/) ** {color="red_bg"}
 <details color="gray_bg">
 <summary>**Table of contents**</summary>
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## Cold Lead Acquisition {color="blue"}
### 💻 Job Applications {toggle="true" color="blue"}
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Responding to brands’ requests for marketing help is a clear, direct approach to getting ourselves in front of companies that already have a need. {color="blue"}
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 **When Does This Start?** {color="blue"}
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 1. Every day, from £0 MRR.
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 **What’s Our Definition Of Done?** {color="blue"}
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 All relevant new jobs have received job applications.
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**Team** - {color="blue"}
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 <summary>1) Sales executive collates a daily list of new jobs</summary>
 **Purpose** {color="blue_bg"}
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 Vetting available job posts for applicable projects helps cue up the copywriter to tackle cover letter writing and submit high quality applications
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 **Process** {color="blue_bg"}
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 1. Open tabs for the following links:
 1. Facebook groups:
 - [Ad Buyers Job Board](https://www.facebook.com/groups/adbuyersjobboard)
 2. Upwork:
 - [Marketing Consult](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=marketing%20consult&sort=recency&t=0,1)
 - [Attribution](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=attribution&sort=recency&t=0,1)
 - [Copywriting](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=copywriting&sort=recency&t=0,1)
 - [Ad](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=ad&sort=recency&t=0,1)
 - [Advertising](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=advertising&sort=recency&t=0,1)
 - [PPC](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=ppc&sort=recency&t=0,1)
 - [Paid Social](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=paid%20social&sort=recency&t=0,1)
 - [Paid Search](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=paid%20search&sort=recency&t=0,1)
 - [Ecommerce](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=ecommerce&sort=recency&t=0,1)
 - [Ecom](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=ecom&sort=recency&t=0,1)
 - [Shopify](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=shopify&sort=recency&t=0,1)
 - [Conversion Rate](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=conversion%20rate&sort=recency&t=0,1)
 - [CRO](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=cro&sort=recency&t=0,1)
 - [Email](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=email&sort=recency&t=0,1)
 - [Klaviyo](https://www.upwork.com/nx/search/jobs/?amount=2000-&budget=500-999,1000-4999,5000-&category2_uid=531770282580668422&client_hires=1-9,10-&contractor_tier=3&hourly_rate=71-&job_type=hourly,fixed&location=Canada,Ireland,United%20Kingdom,United%20States,Northern%20America&payment_verified=1&proposals=0-4,5-9,10-14,15-19,20-49&q=klaviyo&sort=recency&t=0,1)
 3. Freelancer:
 1. [tbc]
 4. People Per Hour:
 1. [tbc]
 2. Copy-paste links for applicable jobs in the last 1 working day into the Google Sheet [Easier Agency - Job Applications](https://docs.google.com/spreadsheets/d/1aaFeXgbe2wuf3M6pQrInmsxjU6kNHBHJQ2BrSmnkJmQ/edit?usp=sharing)
 - We’re looking for:
 - Email marketing for B2C, particularly ecommerce companies
 - Running digital ads via Facebook, Google, TikTok, Snapchat, Twitter, Pinterest, etc
 - Landing page creation and CRO (Conversion Rate Optimisation)
 - Copywriting
 - Consulting on marketing
 - Creating marketing dashboards and attribution reports
 - What to avoid:
 - SEO
 - Sales (cold calling, etc)
 - Hubspot
 - B2B, cold email, data scraping
 - Brand strategy (we are performance marketing)
 - Too many calls
 - Fixing emails going to spam folders (deliverability, DKIM)
 - Any indication that the business is just starting out - we are aiming for £20k/month businesses
 - Specific expectation that they want to hire a person, not just fulfil a service
 - Required experience we don’t have (e.g. hubspot, salesforce)
 - >4 interviews already started
 3. Share the link with copywriter and notify them the day’s jobs are ready for cover letters
 **Pointers** {color="blue_bg"}
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 Being picky about our applications has become necessary as Upwork costs increase. At time of writing: 
 - 1 Upwork connect = £0.12
 - 1 job (~17 connects) = £2.02
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 <summary>2) Copywriter submits cover letters and case studies to jobs</summary>
 **Purpose** {color="blue_bg"}
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 We need super standout cover letters to differentiate with jobs frequently receiving 50 - 100+ applications.
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 **Process** {color="blue_bg"}
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 1. Copywriter opens the link from Sales executive and opens job links that are not yet sent
 2. Read each job description. Take notes about what they want, what’s different about them, and other nuances worth tying in with our experience, to assure we’re giving a response that could only possibly apply to that job role. Unique characteristics worth noting may include:
 - Their product offering / industry / competitive landscape
 - Their ideal customer / target market
 - Their location
 - Their recent findings
 - The kind of hire they want to make
 3. Write a custom cover letter for that role nailing these 5 points:
 1. **Hook** A ridiculous, unexpected, attention-grabbing, curiosity-building opening, related to their needs. > **Example 1 job description:** “We need a copywriter that can emulate my voice, not regular sales marketing lingo” **Example 1 cover letter:** “It’s CRAZY to even try using marketing lingo in marketing nowadays... It’s all about attention and trust - and using your own voice.” 
 2. **Strategic insights** Lead your intro into a few critical points we’d focus on with our strategy to support them, while discrediting cheaper service providers.<|......truncated