Edit: raw/synthetic/sales-pipeline-review-2026-05.md

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entities:
- - sales-pipeline-review-2026-05
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topics:
- raw
- synthetic
- sales-pipeline-review-2026-05
- knowledge

## Pipeline Summary

| Stage | Count | Total Value |
|-------|-------|------------|
| Discovery call booked | 4 | ~$28,000 |
| Proposal sent | 2 | ~$18,000 |
| Negotiation | 1 | $6,000/mo retainer |
| Closed-won (May) | 1 | $4,500/mo |

## Active Deals

1. **Acme Corp** — Proposal sent 2 weeks ago. Decision-maker on holiday. Follow-up scheduled for June 3.
2. **Beta Ltd** — Negotiation stage. Asking for 15% discount on $6k/mo retainer. Anthony wants to hold at $5.5k minimum.
3. **Coastal Health** — Discovery call completed. Interested in full-service SEO + content. Budget unclear.
4. **Delta SaaS** — Cold inbound via website. Small scope (~$1,500/mo). Low priority.

## Issues

- No structured qualification process. Deals enter pipeline inconsistently.
- Follow-up cadence is ad hoc. Acme Corp proposal is at risk of going cold.
- Win rate is hard to calculate without tracking first meetings to close.