Edit: vault-backup/raw/synthetic/marketing-q1-campaign-results-2026.md

Note Content (Markdown)

entities:
- - marketing-q1-campaign-results-2026
  - Page
topics:
- raw
- synthetic
- marketing-q1-campaign-results-2026
- knowledge

## Campaign Overview

Three active campaigns ran in Q1 2026:

1. **"Better Agency" LinkedIn thought leadership** — 12 posts, 8 by Anthony, 4 co-authored. Average engagement: 45 likes, 3 comments. Top post reached 2,100 impressions.
2. **Google Ads — Local Services** — $2,800 spend, 22 leads, 6 qualified, 2 closed. CPA: $467. Target was $350 CPA.
3. **Email nurture sequence (existing leads)** — Sent to 340 contacts. Open rate: 38%. Click rate: 4.2%. No conversions attributed.

## Learnings

- LinkedIn thought leadership drives brand awareness but has no measurable pipeline impact yet.
- Google Ads CPA is ~33% above target. Impression share is 62% — budget constraint is limiting.
- Email list is stale. ~15% bounce rate suggests list hygiene is needed.
- No content/SEO pipeline exists. All demand is paid or relationship-based.

## Open Questions

- Should we refresh the email list or rebuild?
- Is LinkedIn worth continued time investment without attribution?
- Who owns campaign performance tracking — currently no one.